Veselina Stoycheva is a seasoned HR leader, bringing over 10 years of professional experience in talent management. She leads the People Experience team in Avenga, overseeing key areas such as People Processes and Career Management, Employee Engagement, Employer Branding, Diversity, Equity & Inclusion, and People Communication. Throughout her career, Veselina has led strategic HR initiatives in dynamic, multinational and multicultural environments, aligning business goals with human needs and enhancing performance, retention and well-being. She advocates for a shift from “process-first” to “experience-first” thinking and is passionate about driving organizational transformation through people strategies that prioritize trust and empowerment.
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