Martina Georgieva is a strategic HR leader with over 15 years of cross-industry experience in human resources, organizational development, and business psychology. As Group HR Director, she drives culture transformation, talent strategy, and leadership development across diverse business units. With a legal background and a PhD in law, combined with academic expertise in business psychology, Martina brings a unique, multidimensional perspective to building people-first organizations. Her work focuses on aligning culture with strategy, fostering authentic leadership, and enabling sustainable performance through employee engagement and empowerment. She is also an active thought leader and contributor to HR discourse in Bulgaria, regularly sharing insights on the evolution of HR, the role of authenticity in leadership, and the future of work.
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