Jahonoro Veselinova (also known as Jona) is a seasoned HR executive and board-level strategist with over 15 years of experience driving people operations, organizational transformation, and cultural change across the technology and digital sectors. Currently, as HR Director at Mobile Wave Solutions and Country Manager at Roller Gaming, she has been instrumental in scaling high-performing teams, modernizing HR practices, and aligning talent strategy with business growth. Known for her human-centered approach, Jona blends empathy with strategic vision, drawing on her Executive MBA from COTRUGLI Business School and a strong foundation in international HR and marketing. Her work spans HR digitalization, leadership coaching, employee experience design, and fostering inclusive, values-driven workplaces. Jona is widely recognized for translating complex HR challenges into scalable, people-first solutions. Her leadership is defined by clarity, authenticity, and a deep commitment to bridging people strategy with sustainable organizational success.